Patients now ask an AI assistant for a recommendation. Here are three steps that make your clinic's reputation and reviews visible when the machine answers first.

A patient of twelve years calls about a lost crown. The first opening is six weeks out, so she calls the clinic three streets away. That same week the hygienist has five gaps in her book. The clinic had room, just not in your chair.

Your best assistant gets an offer with more pay and a fixed day off. What actually makes people stay rarely fits on a payslip.