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Why does nobody train the clinic's most expensive conversation?
Two clinicians present the same treatment plan and get two different answers. The difference is a skill you can describe, write down and train, not a personality trait.
Jesper Hatt DDS
4 days ago4 min read
Does your clinic live up to its promises?
A patient feels the gap between what your clinic says and what she experiences long before she can explain why. Here is why congruence decides trust.
Jesper Hatt DDS
Aug 146 min read
Why patients choose a clinic with their feelings
A patient decides on a clinic in under a minute, long before she sees a price. She chooses on a feeling. Here is why, and what it means for your marketing.
Jesper Hatt DDS
Aug 46 min read
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