Updated: Jan 7
In this post I provide an overview of the elements necessary for a dental clinic to provide professional, financial and personal satisfaction for its owner, employees and patients.
In the coming weeks, I will go into more detail about each of the elements I describe today. It is important for me to emphasise that there is no one right path to success. Just as success depends on each individual's own definition of success. For some people, a large clinic with a large financial profit is associated with success. For others, the ability to spend time with family and friends is associated with success.
The definition of success
According to my dictionary, success is defined as "the fact of getting or achieving wealth, respect, or fame"
In a dental clinic, a number of elements are elementary to achieving success, whatever that may look like. I will try to illustrate this in what follows.
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The 5 basic elements
My model for a successful clinic consists of 5 elements:
Baseline - the level of knowledge we have when we leave dental school.
The clinical skills we build during our careers as dentists. Partly through courses and partly through practical experience.
The ability of the dentist and the team to communicate with patients in a way that makes them want to invest in the dental treatment they objectively need.
The management skills needed to run a dental clinic optimally.
Branding and marketing, which are essential to grow the dental clinic.
Each of the 5 elements consists of a number of levels, which I will discuss in the following weeks' blog posts.